Customers are the heart of your business and so the way you manage customer relationships - customer relationship management or crm - is incredibly important. We will show you how to find new customers, sell more and improve your customer relations. A crm system can help you do this by organising and analysing your customer data, improving your communication with customers and optimising your customer service. It helps you work more efficiently and customer-focused. But how do you use it? And how do you choose the right crm tool for your business?