Marketing is in charge of making sure people know about and are interested in the Teamleader brand and products. We balance creativity with data: marketing data and customer research give us insight into which marketing activities are working so we can constantly tweak our tactics. We’re a team that supports one another, and works with people across the business to do so.
HQ & international marketers in local markets
We have marketers working at our HQ in Ghent supporting international teams. This makes up for a really interesting dynamic with a hyperlocal marketing approach. We support each other to make sure every country is hitting its numbers in order to grow.
Getting our nerd game on at 'Get Smarter Friday'
Every first Friday of the month, we spend our mornings polishing our marketing expertise or broadening our horizon by learning about a completely new topic. Afterwards, we share what we learned and contribute to improving everyone’s skills.
Focused expertise, great results
Teamleader’s marketing team is a pretty diverse group of people who all have different expertise in the marketing field. With this small area of focus, we have a great overview of all our marketing activities and build our expertise in-house.