Why agencies don’t scale - and what the best ones do instead. With Nick Petroski (Promethean Research)

Name: Why agencies don’t scale - and what the best ones do instead. With Nick Petroski (Promethean Research)
Uploaded: 2025-07-23T10:47:00+02:00
Description: Nick Petroski left Wall Street to found Promethean Research: an agency that analyses trends and strategies within the agency world, armed with data from thousands of digital agencies. Today, he helps agencies make smarter, more informed choices. We discuss persistent scope creep, the real impact of AI and why ‘scaling’ is a toxic term.

Nick Petroski left Wall Street to found Promethean Research: an agency that analyses trends and strategies within the agency world, armed with data from thousands of digital agencies. Today, he helps agencies make smarter, more informed choices. We discuss persistent scope creep, the real impact of AI and why ‘scaling’ is a toxic term.