Product is the middleman between all our stakeholders and the development team, working together to develop a product used by thousands of users on a daily basis. We have a strong vision on where the product is heading and always try to keep all of our stakeholders’ best interests in mind.
Agile product management to its core
We really swear by the Agile product management method, you could say it’s our holy grail. We always ask ourselves 3 questions: does a request fit the product vision? Are we going to be good at this? Is it going to matter to our users? With this feedback in mind, we define our product roadmap to make sure the work gets done.
Learning how to say "no"
The most important part of our job is actually saying “no” to certain product requests. In a friendly, tactful way of course. After all, it’s hard to please everyone. It's sometimes a tough balancing act, but we need to be tough sometimes to make sure our product is heading in the right direction.
We never forget our many stakeholders: (potential) customers, employees, investors, ... To investigate the real value of new requests, we add every opinion to the table. Explaining “why” something is or isn’t useful is really important.